Meredith Rollins

Meredith Rollins is an editor-in-chief, writer and content strategist. She is the founder of MKR Content Strategies, LLC, a consulting firm. She works with emerging and established companies to develop content strategy, brand identity, storytelling and editorial teams. Previous to her consulting work, she was the Senior Vice President, Global Content Strategy for Weight Watchers, directing all of the content WW created and shared internationally across the brand’s app, websites, social media, e-newsletters and print publications. Prior to joining WW, Rollins was the editor-in-chief of Redbook magazine, where she reinvented the 114-year old brand for a more diverse audience. During her leadership, Redbook was named Adweek’s Hottest Women’s Magazine, among multiple other content and design awards. Rollins was honored with the Working Women Helping Work® award, thanks to her ongoing partnership with Michelle Obama, as well as FOLIO’s Top Women in Media Award. Rollins has held senior editorial positions at Lucky, W, New York and Harper’s Bazaar. She has made numerous appearances on national television, including TODAY and Good Morning America, and has written articles for The New York Times, among other publications. She lives in Sharon, CT with her husband and two sons.